Twenty two years in the industry has taught me a lot about the environmental markets. Attitudes are improving and impetus is growing but there is undeniable evidence that it is not fast enough. Much of the environmental focus and legislation, until very recently, was on large corporations who were seen as the problem and in many ways that is true. However their existence is driven to a large extent by our demands for goods and services.
It is pointless to continue the blame game as everyone – individuals, corporations and governments, must all now do their bit.
As ‘individuals’ we must focus on using less power, creating less waste and thinking more about our own actions in order to reverse the climate crisis.
As ‘corporations’ you must focus on reducing your carbon footprint because your client base, the individuals, are becoming much more selective in their buying behaviours and ‘green’ is key!
As ‘governments’ you must lead with clear strategies that work! A typical five year plan, in line with your 5 year term, will not work – it must be robust and long-term.